The deepest urge in the human nature is “the desire to be important.”
There are several awkward moments that we feel and spend throughout life due to the negligence of the world we live in.
Here I think of a strategy that is highly profitable in almost every society. The restaurants and the services they offer to their clients. It is a basic rule of a restaurant to serve the client as he wishes and it has been successful for many years.
The same strategy applies to many other businesses especially those which are dependent only on their services, which do not produce anything.
We must salute those who have been given us the feeling of pride in whichever way they served, as they served us by putting their “desire to be important” aside.